Golden sand, never-ending beaches, warm enough weather to wear shorts and a t-shirt – what’s not to like about being on the Gold Coast!
Sadly for us, we spent our 2 days mostly inside a monstrous convention centre, but it was well worthwhile all the same.
For anyone who hasn’t been before, AREC is the pinnacle of real estate conferences, especially in this part of the world. Imagine 4,500 agents collected in one room. I didn’t know that many oversized ego’s could fit in one building! Aside from all the juiced-up dudes wearing white pants, far too much hair product and ridiculously tight shirts, it was obvious this was the cream of the crop, the best of the best.
If you want to grow your real estate business, this is where you need to go.
A select few Aussies, Kiwi’s and Americans were chosen to jump into the limelight and present their best ideas on stage. What follows is a quick review of each speaker, including a list of their most memorable takeaways (for me anyway) along with links to where you can find more information.
4 over-riding themes:
- Don’t be a dick-head. Don’t chase quick money. You are building a business, not 1 pay-cheque.
- Have an ideal day & schedule it (prospecting in the morning, appointments in the afternoon)
- Provide mind-blowing service to your favourite clients. Think long term, not short term.
- You own a business, so act like it! Your success is up to you! No one else is going to hand it to you on a plate.
Now a lot of these tips are just one line notes that I wrote down, and you may have heard them all before, but don’t forget that there is a big difference between having knowledge, and taking action.
Note: If you want to view the slides from every speaker, you can view them at this link. There is some absolute gold hidden in there. My personal favourite is slide number 154.
Let’s get stuck in!
Scott Harris – The power of taking action.
Scott started us off with 5 minutes of name-dropping and ‘check me out in this photo with Tony Robbins’ moments which made a few people roll their eyes, but he actually had some great content too. Here are my top quotes or tips:
Matt Lancashire – The road to number 1 is the worst best kept secret.
Melita Bell – Super agent, super mum
Robert Cialdini – Universal master of persuasion
When looking at the title of Robert’s talk I thought ‘here we go’ some douche-bag who is going to talk about manipulating clients and making people do things they don’t want to do. I hate that crap. Persuasion as a word has fairly negative connotations and I think we should be careful about using it.
All that aside however, Robert was actually fantastic. By the end of the conference he was one of my favourite speakers. I referred to him constantly in conversations following the event.
Bob Wolff: 8 strategies to achieve superstar success
Charles Touma: Prospecting is a sport
David Ding: Why always me?
Cherie Humel: 360 degree agent
The Michael Coombs Team
– Real estate is a sport like any other. One you can play for life.